Social Media Ads

Here’s a portfolio of my work as a freelance content creator and Senior Content Producer at Donut Studios. Working across a wide spectrum of clients has given me valuable experience and insights into what makes social media ads work.

Zoc Doc UGC Ad

Everyday settings, like a car, can make for an authentic delivery and a compelling story that doesn’t feel like an ad. Produced by Donut Studios.

Famosa Beer Sponsored Ad

The perfect setup for any beer ad? Football and laughs. The best vehicle? For my audience, it’s a character skit. The goal is to make it feel like every other piece of content you’d post.

JSX TikTok Trend

When you get the chance to fly private with your dog, you take it. Produced by Donut Studios.

Underdog Promo Quick Pitch

Sometimes a simple talking to camera pitch goes a long way, especially when highlighting a promo offer. In-ad text punches up the dialogue and emphasizes the offer. Produced by Donut Studios.

VIIA Gummies

Speed-running this concept with 2x speed and tons of motion graphics means retaining audience and keeping them engaged while informing them.

Arena Club Slide Show

A to-the-point slideshow presentation with some humor sprinkled in. Get right into the value propositions while weaving in personal experience. Produced by Donut Studios.

Omaha Steaks VO Ad

Visual hooks can be more important than the copy itself. Framing an ad as an unboxing video creates an element of anticipation. Then the beauty shots on the grill sell the payoff. Produced by Donut Studios.

POV Mando Deodorant

A hands-free POV highlighting the value of a bundle via unboxing. Produced by Donut Studios.

Kate Farms Protein

An audience call out to help hook your target demo is always a good call. In this case, it’s GLP-1 users who want to maintain their muscle. A simple VO format with a personal story to drive the selling points did the trick. Produced by Donut Studios.

Checkers Wings VO

How do you move chicken wings from a burger chain? Frame them around game day and spotlight their $1 deal. Produced by Donut Studios.

RISE Skit

Never count out the power of the skit format. This high performing ad used a comedic hook + an engaging body to drive ad spend on the account. Produced by Donut Studios.